Marketing Plan

Thinking of selling?

In today’s complex market, selling residential real estate requires knowledge, creativity, experience, enthusiasm, and the financial ability to advertise and promote your property throughout the marketing process. Here’s a look at what you can expect from Frank Procopio, your trusted Naples real estate agent, when you work with us:

  • Proof Photos (Labeled)
  • Virtual Staging or Staging
  • Drone Photos
  • Video Walkthrough
  • Compelling Description
  • Local Community Groups
  • Professional Signage
  • Flyer Sign Box
  • Door Knocking
  • Direct Mailers
  • Brocker’s Open
  • Open House
  • Local Paper
  • Flyer
  • Map with Home Location
  • Facebook (paid ads) and Property Facebook Page
  • Social Media distribution on LinkedIn, Instagram, Twitter, Tumblr, Pinterest, and YouTube
  • Post your property on Craigslist, Alignable, Big Purple Dot, Apartmentbuildings.com, and Bigger Pockets
  • List your property on Realtor.com, Trulia.com, Zillow.com, Loopnet, and Crexi
  • Social Grind Target Buyer
  • Create an Open House Event
  • Property Website
  • 3D Tour
  • CirclePix-Landing Page
  • Link all advertisements to 24-hour Information Hotline-CirclePix
  • (e)Flyer
  • Send “Just Listed: e-cards to over 50k homebuyers, active agents, and affiliates in our database
  • Submit home with professional photos and virtual tours to thousands of people via our website
  • Distribute your listings to the Top 100 agents in Syracuse
  • Constant Contact
  • Personalized letters to immediate neighbors promoting features and benefits of the property
  • Weekly marketing meeting with the team
  • Reverse Prospecting
  • Electronically submit the listing information to the Multiple Listing Service
  • Seller Reports on market changes, mortgage rate fluctuations, sales trends
  • Continually evaluate Price Position and marketing
  • Promote the property at all the Weekly Company Sales Meetings
  • Suggest or advise changes to make the seller more saleable and attractive to buyers
  • Daily prospecting for buyers and contact 20 people per day looking for potential buyers
  • Contact my buyer leads, a center of influence, and past clients for potential buyers
  • Promote the property at all MLS association marketing sessions
  • Determine if the property qualifies for the property to be toured be agents from my office following our weekly sales meetings
  • Targeting marketing to ensure we attract a buyer who is the most willing to pay the highest price
  • Track and analyze all web and phone inquired to determine where the buyers are seeing the property
  • Monitor all marketing campaigns and adjust
  • Targeted telemarketing directed to qualified buyers
  • A specialized team of full-time assistants to care for the sellers every need
  • Leverage our Exclusive Zillow platform to guarantee to bring more buyers and sellers together through our Zillow network