Pricing Strategy Advisor (PSA)
Pricing Strategy Advisor (PSA)
Frank Procopio Certified Pricing Strategy Advisor (PSA)
What is a Pricing Strategy Advisor (PSA)
The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance the skills of a Naples real estate agent in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.
The Knowledge a Pricing Strategy Advisor (PSA) Brings
- The purpose and benefits of CMAs, and how to guide clients through them
- Terminology of pricing and valuation
- The Code of Ethics as it relates to pricing
- How to identify appropriate comparables, and where to find information about them
- The role of supply and demand in pricing
- How to adjust comparables
- Specific challenges and special situations in making adjustments
- How to work with appraisers
